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I'll give you my opinion on printed ads. If you're going to do it, it has to be consistent. I booked an ad in BWBK once and I watched my site traffic. I got MAYBe two new buyers to my store, and there was really no increase worth mentioning to traffic. Basically I spent $500 for nothing :/
Consistency is the key. The more people see something, the more it will finally get them to click/visit. If you want to do it right and not waste money, think about running for a few months at a time.
EDIT: By the way, I am revamping the ad offerings/campaign rates for this site but if you want I can give youa deal until I come out with the official rates/placements. Catch me online.
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