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That's a really good question. One thing I can think of - and it's similar to Ratt - is that they never really had that "smash" single, like Crue's Home Sweet Home, or Bon Jovi's Wanted.... and because of that, they (and Ratt) never really got that shot at headlining arenas. Sure, they had hit videos and got plenty of airplay, but they were still playing arenas as opening acts as late as Back for the Attack when they toured with Aerosmith. Crue and Bon Jovi were already headlining arenas in '85.
I also think that they were overshadowed by some of their labelmates. Crue and Metallica were obviously selling tons of records, and even though BFTA had potential "smash hits", I'm sure it didn't receive quite the push that the others did.
My other argument, and it's kind of shallow, is that musically, they were probably the most talented of any of the L.A. bands, and that doesn't always translate well to the mainstream fan, unfortunately....
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