Promotion

Dead Wish · November 9th, 2005, 12:59 PM

Let's talk about here how to promote Oak Knoll bands and the label itself. Promo list, advertisements etc...

Oak Knoll · November 9th, 2005, 01:45 PM

Here's the scoop. I know many bands I work with have banners. I have one which I'd like to update. I'd like to have bands post their banner ideas here.. where we can send our banners to. Places and prices. I was even thinking would it be worthwhile to make a animated banner than has oak knoll and it's bands all on one banner? if there is enough space or have it rotate thru images? Does that make sense? Anyone know any graphic artists that can make it happen? It would make it easier for us to pay for this one banner on many sites versus us trying to get all these different version of banners up.

-Just my ideas.. I hope Eric joins - he's got alot of ideas for this.

Oak Knoll · November 9th, 2005, 01:59 PM

Also we can talk about street teams here- a street team form.. what do to with people who sign up. I have an old list here somewhere

DreamingInExile · November 9th, 2005, 03:27 PM

A street team would be a great idea...

Oak Knoll · November 9th, 2005, 03:30 PM

Well I think for a street team we could easily establish one in the New England area.. and USA.. I'm not sure about the rest of the world. I had a form on my site and i'm making a new one to collect names. Anyone want to head up the street team project?

I can send you the list of people that already signed up.

Oak Knoll · November 10th, 2005, 03:41 PM

I hope to get Eric's ideas in here for a combination Oak Knoll/Black Harvest banner campaign. I need to get him the latest database of where I sent out promo copies of BH and we have to plan the banner campaigns.

Eric Harvest · November 11th, 2005, 10:33 AM

Here is some price info for advertising:

Blabbermouth.net banner ad: 100,000 banner exposures = $500 ($5/1000)
http://www.fixionmedia.com/mediakit/blabbermouth.net

Metalreview.com banner ad: 100,000 banner exposures = $400 ($4/1000)
http://www.fixionmedia.com/mediakit/metalreview.com/

Fixion Media Satellite ad: 1,000 clicks = $400 ($.40/click)
http://www.fixionmedia.com/mediakit/.../standard.html

MetalJudgment.com banner ad: 1 month =$100

MetalInjection.net: 1 month =$50

Metal Faction Radio 3-month ad package:
Rotating banner & Two 30 second commercials = $22

I'm not sure how effective an all-in-one Oak Knoll banner ad would be...seems like too much information for something that people only take a glance at. Most people are interested in checking out bands, not labels. I don't think I've ever seen a banner ad featuring many different bands of a particular label. Idunno...let me know if I'm wrong.

If you want to combine your ad investment into many different bands, just make several different banners and allocate a percentage into each. For example, instead of spending $10 on one monster Oak Knoll banner ad, invest $2 on a BH ad, $2 on a Shroud ad, $2 on a Warblade ad, etc.

Jeremy, Let me know how much you want to invest total, and how much per band.

Eric Harvest · November 11th, 2005, 10:36 AM

is there a way to change me from "junior member" to "band member?"

Withersoul · November 11th, 2005, 11:17 AM

Even though it's pricey, Blabbermouth might help bring some extra attention to the webpage... shitloads of metal fans go there...

Oak Knoll · November 11th, 2005, 11:44 AM

I think junior member is a tag based off how many posts you make. mind you i'm hosting my forums on ultimatemetal.com so I don't control much.

I guess your right - most people don't look at LABEL banners.. is that true Bill? I guess we can tackle this as a couple separate band banners but it would be nice to have Oak Knoll on there somewhere.

With all the releases coming out I'm not sure I could dedicate $500 to banner advertising. But I think my budget (next month) can afford to put up to like $50 one or two weeks. Eric, What places would you like to hit up? Do you have a banner in mind? Can I see it?

Oak Knoll · November 11th, 2005, 11:45 AM

Also, I have an excel listing of promotional addresses you sent me etc. I really really want to put it into a database - or for now I can pass it around in excel format. That way we can share it and you know whom i sent promos to. I actually am trying to put up a web version on a new site of mine.

Oak Knoll · November 11th, 2005, 12:11 PM

I need to also try to push mailing lists: MYSPACE, oak knoll www registered users and oak knoll store customers

November 9th, 2005, 12:59 PM	#1 (permalink)
Dead Wish Band Member Join Date: Jan 2005 Location: Turkey Posts: 100	Promotion Let's talk about here how to promote Oak Knoll bands and the label itself. Promo list, advertisements etc... __________________ www.dead-wish.com

November 9th, 2005, 01:45 PM	#2 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	Banner ads for bands and oak knoll Here's the scoop. I know many bands I work with have banners. I have one which I'd like to update. I'd like to have bands post their banner ideas here.. where we can send our banners to. Places and prices. I was even thinking would it be worthwhile to make a animated banner than has oak knoll and it's bands all on one banner? if there is enough space or have it rotate thru images? Does that make sense? Anyone know any graphic artists that can make it happen? It would make it easier for us to pay for this one banner on many sites versus us trying to get all these different version of banners up. -Just my ideas.. I hope Eric joins - he's got alot of ideas for this.

November 9th, 2005, 01:59 PM	#3 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	Also we can talk about street teams here- a street team form.. what do to with people who sign up. I have an old list here somewhere

November 9th, 2005, 03:27 PM	#4 (permalink)
DreamingInExile <-Forum Troll-> Join Date: May 2005 Location: Massachusetts, USA Posts: 75	A street team would be a great idea...

November 9th, 2005, 03:30 PM	#5 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	Well I think for a street team we could easily establish one in the New England area.. and USA.. I'm not sure about the rest of the world. I had a form on my site and i'm making a new one to collect names. Anyone want to head up the street team project? I can send you the list of people that already signed up.

November 10th, 2005, 03:41 PM	#6 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	I hope to get Eric's ideas in here for a combination Oak Knoll/Black Harvest banner campaign. I need to get him the latest database of where I sent out promo copies of BH and we have to plan the banner campaigns.

November 11th, 2005, 10:33 AM	#7 (permalink)
Eric Harvest Junior Member Join Date: Nov 2005 Posts: 23	Here is some price info for advertising: Blabbermouth.net banner ad: 100,000 banner exposures = $500 ($5/1000) http://www.fixionmedia.com/mediakit/blabbermouth.net Metalreview.com banner ad: 100,000 banner exposures = $400 ($4/1000) http://www.fixionmedia.com/mediakit/metalreview.com/ Fixion Media Satellite ad: 1,000 clicks = $400 ($.40/click) http://www.fixionmedia.com/mediakit/.../standard.html MetalJudgment.com banner ad: 1 month =$100 MetalInjection.net: 1 month =$50 Metal Faction Radio 3-month ad package: Rotating banner & Two 30 second commercials = $22 I'm not sure how effective an all-in-one Oak Knoll banner ad would be...seems like too much information for something that people only take a glance at. Most people are interested in checking out bands, not labels. I don't think I've ever seen a banner ad featuring many different bands of a particular label. Idunno...let me know if I'm wrong. If you want to combine your ad investment into many different bands, just make several different banners and allocate a percentage into each. For example, instead of spending $10 on one monster Oak Knoll banner ad, invest $2 on a BH ad, $2 on a Shroud ad, $2 on a Warblade ad, etc. Jeremy, Let me know how much you want to invest total, and how much per band.

November 11th, 2005, 10:36 AM	#8 (permalink)
Eric Harvest Junior Member Join Date: Nov 2005 Posts: 23	is there a way to change me from "junior member" to "band member?"

November 11th, 2005, 11:17 AM	#9 (permalink)
Withersoul Senior Member Join Date: Nov 2005 Posts: 233	Even though it's pricey, Blabbermouth might help bring some extra attention to the webpage... shitloads of metal fans go there...

November 11th, 2005, 11:44 AM	#10 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	I think junior member is a tag based off how many posts you make. mind you i'm hosting my forums on ultimatemetal.com so I don't control much. I guess your right - most people don't look at LABEL banners.. is that true Bill? I guess we can tackle this as a couple separate band banners but it would be nice to have Oak Knoll on there somewhere. With all the releases coming out I'm not sure I could dedicate $500 to banner advertising. But I think my budget (next month) can afford to put up to like $50 one or two weeks. Eric, What places would you like to hit up? Do you have a banner in mind? Can I see it?

November 11th, 2005, 11:45 AM	#11 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	Also, I have an excel listing of promotional addresses you sent me etc. I really really want to put it into a database - or for now I can pass it around in excel format. That way we can share it and you know whom i sent promos to. I actually am trying to put up a web version on a new site of mine.

November 11th, 2005, 12:11 PM	#12 (permalink)
Oak Knoll Oak Knoll Productions Join Date: May 2002 Location: Attleboro, MA USA Posts: 636	I need to also try to push mailing lists: MYSPACE, oak knoll www registered users and oak knoll store customers