2 disgustingly overpriced fashion companies in one? That company is really worth £1.9 billion? How the fuck did that happen? Havent you heard my ATH M50's against Dre Beats? Only kidding. I love them both really & just wanted to see what you think apple might do with it. Sounds like it's nothing to do with the headphones, and centred around them implementing their patented music streaming service.