The end for you, maybe. They clearly showed that even when touring a "terrible, 0/10" record they still attract people. I'm pretty sure IF has already reached the status where the concert hosts don't even give a flying fuck about what are they doing now. They know it's an established name, they know their hits make everyone wet, and they know they bring people - and money - in. Their next record might as well has 10 songs, on which Anders trying to sing "I Will Always Love You", while Björn is playing on a broken banjo. Who cares, you'll still see them even headlining festivals. What the F. Take This Life and Only For The Weak are one of the most commercialized heavy tracks I know. Those are the songs you can show your "EDM ALL NIGHT BABY, WOOOOOOOOOO, MARTIN GARRIIIIIIIIIXXX AAAAAAAAAAAAAAAHHH" friends and they will dig it. The reaching out happened like 15 years ago. Now, show Rusted Nail or Everything's Gone to some non-metal guys and watch their emotionless face. Yeah, Through Oblivion is different, but go back to 2011 and show them Through Oblivion'11, also known as Liberation, and you'll have the same (either positive or negative) responses. IF are past the point where they have to attract anyone. They already lived their life, and even their future is cemented in stone, because a.) IF will sell shows, no matter what b.) they have enterprises on the sideline, so they can surely retire in a home with 2 jacuzzis. Whenever they make a new record now, it's really all about them. SOAPF was different, since all eyes were on them, hoping to crash and burn after Jesper, the "creative thunder" as I like to call him, left.