ah hah...touche Ok, I'll concede that sounded pretty harsh, but it's the mentality that the record companies take that makes me crazy. That it is my fault they aren't getting paid. So to set a couple of things straight, 1. if there is an album I like...I go to my local record shop (yes there are still some locally) and buy it. I figure "pay the boys the money" because they deserve it. Even though it kills me to pay the record companies. I just bought Tenacious D and SoilWork over the weekend. 2. You missed the point. Wal-Mart offers some incentive for the person to get the CD...discount, other merch, etc...Believe it or not, it's not just about the music these days. 3. I honestly don't think that isharing is impacting the industry too much. Yes, I have 100 "shared" CD's at home. All 100 of them are CD's I would have never gone out to the record store and bought anyway...but I do have them. So, no loss there. 4. The real problem is going to be when physical media is extinct. Then what will they do? They better start thinking about that now. 5. Here's another idea...how about some game company comes up with some kick-ass online game ie. (world of warcraft) and you can get a free 1 year online subscription with the registration code on the cd insert. The game company gets you as a hooked player, and sells your info to a marketing list, you get a free cd and online gamage. I'm not saying they're perfect ideas but it is something to think about man. ok...getting off of soap box now.