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I thought this was fucked up enough to warrant posting

Discussion in 'Kayo Dot' started by FuSoYa, Jan 9, 2004.

  1. FuSoYa

    FuSoYa Lunarian

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    http://www.publicbroadcasting.net/wbur/news.newsmain?action=article&ARTICLE_ID=588790

    Boston Paper Heralds JetBlue Arrival, Draws Criticism
    Bob Oakes



    [​IMG]




    Left: the true Wednesday edition of the Boston Herald. Right: JetBlue advertising "mock frontpage."


    *BOSTON, MA (2004-01-09) On Wednesday, the Boston Herald published a special edition of its paper, using its standard typeface, headline style and layout, but carrying a very different message than its regular edition.

    "The Herald produced a mock front page to commemorate JetBlue's launch into the Boston market," said Gwen Gage, vice president of promotion at the Boston Herald. In an interview with WBUR yesterday, she said the paper gave out 20,000 copies for free, mainly to commuters in downtown Boston on Wednesday.

    Everything on this front page is related to the start of JetBlue flights out of Logan: the main headline reads, "JetBlue Arrives, Promises a Free TV to All Who Fly." The weather box lists forecasts -- not for Boston, but for all JetBlue's destinations out of Boston. And, above the Boston Herald masthead, there's a small headline saying "Flight Attendant Gives Passenger Entire Can of Soda." However, there was no disclaimer: nothing to say that this was a "special supplement" or advertisement. Gage said it was not a "special supplement," it was a "mock" front page.

    To talk about the this move by the Herald, and what it might mean for credibility of the paper, WBUR speaks with Bob Zelnick, chair of the Journalism Department at Boston University.



    © Copyright 2004, WBUR
     
  2. lizard

    lizard Member

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    hmmmmm

    my grandfather worked for a previous version of that rag, when it was the Boston Herald Traveler.
     
  3. xfer

    xfer I JERK OFF TO ARCTOPUS

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    holy crap

    at least they don't have the typos of the METRO. yet.
     
  4. goatschool

    goatschool Member

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  5. FalseTodd

    FalseTodd Skirt Wizard

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    Ha! The Herald is selling the front page of their paper to advertisers now! "JetBlue deposes Saddam".
     
  6. xfer

    xfer I JERK OFF TO ARCTOPUS

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    "rent CNN.com's broadcast signal, staff, sets, and market for a day and create your own product-oriented 'news' programs!"
     
  7. lizard

    lizard Member

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    hey wait just a second...maybe for a nominal fee, they could do a "special kayo dot edition"...
     
  8. FuSoYa

    FuSoYa Lunarian

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    Haha yeah well a couple reasons why this Jet Blue thing is such a big deal is because it was especially deceitful in that it was NOT labeled a special edition. It wasn't wrap-around ad or anything.. it was a "mock front page". Also new airline service to Boston is in fact a newsworthy item which makes it even more believable that this is a real front page news item.
     

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