Right now I'm getting tractor beamed into a UAD setup, however I've already abondoned their interface offerings once before because I hate buying plugins and you can't run real mic pres into them properly unless you get the x16 which is rediculous for a home studio. What I do like about hardware is when I'm done, I can sell it. When I'm done with plugins, it just sits there and laughs at me. So with the UAD setup, I'd be out $300 forever even if something better hits the street. But I get the impression this is pretty good and might be as good as it gets. If a plugin is cheap, I don't really care. But with UAD I'd be in for $300 and if later I find out that the Axe is just as good, that's $300 I'll never get back. As far as I understand it, the AxeFX III sits one step below UAD. And the Helix, Ampeg Suite sits another step below that (Neural might be here, I don't know). And the rest of the stuff another step below that. But my concern is I think some of the older impressions of the AxeFX III might predate some changes that they rolled out since then, I wonder if they've gotten closer or matched it. Or even if it is a peg below, I'd be interested to hear what exactly is missing. Basically the way the math works out right now is I'm in about $1000 either way, but with the AxeFX I get to up my demo game a bit, it would be very convenient, it's sexy in my rack. And it could possibly send most of my pedal drawer packing. But I am very skeptical of that. Either way, I'm hating that I want to buy the UAD right now brain wise, but my heart wants to grab another AxeFX III. As much of a purist as I am, I just can't be cranking an 8x10 even in my isocloset. Too much money on gear, too loud, and that's coming from someone who plays 100w guitar heads without a care in the world. With the Ampeg stuff, 3 streets down they know what key I'm in. Anyone who can weigh in, I appreciate it!