I'm not sure how well a video can demonstrate something like "loudness," since you really have to be in the room, and I don't have a good camera or lights to do high quality videos with (yet.) You don't want to run amps too loud into it (especially 120W heads, since it's rated at 100W @ 8 Ohms), there's really a sweet spot with it, which is more than loud enough on the controls of any amp I've tried to get the full character of the amp. It's definitely not silent, but it's quiet enough that I can't imagine it bothering the neighbors, unless you have really thin common walls. I have mine sitting on a rug, which dampens some of the resonance a bit. I've heard of some users putting theirs in a closet, etc. It's audibly quieter than normal conversation volume, but it can create some rumbling when you're playing low muted notes, etc.