The best parts of the original Star Wars movies are that they're crisp, fun adventure stories with heroes you can root for, dynamic characters who draw you in, and scary evil villains. All that stuff is naturally capitvating for kids, so of course the movies are going to be hugely popular with the preteen crowd...but that doesn't mean they have to be designed to appeal specifically to kids. i think some of the best "children's" entertainment works on multiple levels for different age brackets - the Hamlet connections in The Lion King, the apocalyptic visuals of the original Land Before Time, the "grown-up" thematic concepts behind stuff like Calvin and Hobbes and Adventure Time. you don't have to pander to kids to make a movie they'll like. i'm willing to bet more kids these days know who Luke and Han Solo are than know who fucking Padme or Qui gon are. they're not memorable characters. no kid likes Jar Jar! i was eight when Episode One came out and even I knew he was fucking stupid. kids see through that shit.