Can you imagine it. His username could be something like Stoner666 or just Roope Latvala. I think he's a funny guy and the metal + guy humor thing would work. Videos could include: 1 minute playing a cool riff or piece by random bands, shredding a different guitar each time, with a short presentation. 1 minute fucking around. 1 minute skinnydipping in lakes and explaining the world and music scene while walking in the forest. Short clips of him playing with Bodom to huge crowds. You need to make 1-2 vids every day to make the youtube thing succesful. Just include the band name or song name of each cover riff, also in the keywords. This would soon get boost and attention. He could do 7 of these thingies every week on the drinking day and publish 1 per day, not hard. I'm sure he has a summerhouse and a family member or friend to join in on the filming and youtube management.