I don't quite understand how gear advertising and/or reviewing and/or demo'ing etc... work these days. I look around the internet and in the guitar industry, it's as if, every 6 months, there is only ONE PRODUCT that everybody talks about... On a 6 months cycle or something. Is this some kind of marketing pitch that companies do? Like they just send/ship their stuff to every Youtuber that exists for 6 months straight and make sure nobody talks about nothing else? Or maybe I'm the only one that feels there are those "spam phases" in the guitar industry? For example, a few years back, it really felt as if everybody, but everybody, was demo'ing Positive Grid. EVERYBODY! (And it was always good reviews, surprisingly, even when there was no sponsorship). Or, lately, it seems every single signature guitar has the Fishmen Fluence pickups. I'm sure they're great pickups, but I'm surprised everybody wants them so much. I mean, surely the other pickups on the market didn't turn to shit all of a sudden?