The problem right now for any band trying to sell out, at least in the US market, is that uptempo pop music seems to have taken a bit of a hiatus in favor of Ed Sheeran/ Shawn Mendes acoustic/indie/dance pop and really slow and boring songs that aren't even properly ballads most of the time, just some pretty girl singing the same lyric breathily over a slow beat. Pop music has just taken a bit of an odd turn lately kinda like we saw transitioning from the 80s to the 90s, so it's just not a good time to be trying to reach that market if your brand is built on power vocals. Not to mention pop songs these days are built on clever turns of phrase as much as on hooks, and it's tough for foreign songwriters to compete on that playing field.
That being said, three points in favor of the song:
1) Elize Ryd has always been more of a pop singer than metal singer and it WORKS in the context of the band. On this song she's actually showing that she's getting better. There's no one quite like her in metal.
2) Despite what I said above, Amaranthe at least seems to be aware of what can sell(or their management is), and this song could plausibly do well. It probably won't(at least not in the US), but there's a chance.
3) Just as an Amaranthe song, not assuming anything about their motives, it's fine, IMO. No one is doing what they are doing and they are starting to incorporate more and more variety into their sound.
Bonus point:
4) If Amaranthe truly does want to cross over, get rid of the extreme vocals and replace with a rapper.
