Trust me I'm no fan of iTunes, its not installed on my computer and there are 3 ipods in the house now, none mine. The kids use their friends computers to install apps on their first gen touches and I use Media Monkey to dump music to their devices now. Even with that Ipods still require 2 services running on the PC to allow me to connect to Media Monkey. I really wish they made an iTunes lite app that wasn't as bloated and just took care of the base functionality, but I think in the end I may have to cave in and install it on my pc and just deal with it. Rather than own a number of computers I used one box for everything which includes my music recording so I'm always hesitant to install apps that have a number of services running in the background.
Ideally I would opt for the Zune but I'm really pissed that MS didnt do anything with the unit. Hardware was awesome, Tegra chipset, HD video out and potential for great games, but they didnt build up an app store for it and do much with it. What sucks is MS had a promo vid showing off the Windows phone as being something that can interface with a 360 and Kinect, not that its an actual product but its out there as a concept, its something that could have been done with a zune as well. I havent checked to see if one can be rooted to run Android on it that might be an option.
The current Zens are ok but really but nothing really up to today's gadget standards. The only mp3 players that seem to remotely compare to touch are the Zune, Samsung, Cowon, and Archos units. Those units all have a few things going against them, the only unit that kind of appeals to me is the Samsung Galaxy S 5, its a hybrid between a tablet and a media player, 5" screen, Android 2.2 so it would be larger than a touch however its screen res isnt as good as a touch and with it be a larger display its going to be more noticable and its not release yet.
I have a $100 gift card for Best Buy thinking of going in there getting $100 gift card for Apple (+ the 11.50 in tax thank you very much) and then getting a refurbed unit through the Apple site. Probably going to get the 32GB, dont know. Still kinda up in the air.