The Fiddler
Just Do It.
Promotion. The masses don't want to work to find new music. They take what is thrust upon them and embrace it - good or bad.
VERY sad, but VERY true.
If any one of us metalheads wins the big lottery, we need to open a major (metal) radio station in a major market so that people could at least have an option to all the BS out there. I can imagine a lot of people getting turned on to what we listen to (creative, melodic, well-executed musicianship and songwriting that stands apart from anything else on radio). I can't imagine the uninformed not taking at least a mild liking to bands like Vanden Plas, Nigthwish, Epica, Circle II Circle, Jorn, Evergrey, Kamelot, Angra, Symphony X, Silent Force, After Forever, etc., etc.,
Good ratings would lead to an attractive option for commercial advertising. Once other radio stations see a metal radio station get significant advertisting dollars, they will want a piece of the pie and perhaps think about altering their format to something a bit more creative, heavy, and melodic.
Alas, I'm preaching to the choir again.