Agreed .. especially in a case like this. Nobody wants to help fund a for profit business where they will not see any profits themselves. It's senseless, and that shows in the paltry amount of money that was given. The vast majority of the incentives offered also put the crowd funder at a loss. For the low price of $250 you can get a shirt with you name on it ... well, sign me up!
At least when a band does this sort of thing you usually get something of equal value for your dime. Give $15 .. get a CD, or something like that. Give $10 get a free download of the new CD.
Britt
I think the distinction you are looking for is that most kickstarting campaigns are businesses or potential businesses kickstarting a product, not kickstarting their whole business operation.
From Reaper Minis using three different kickstarter campaigns to build out all of the molds for their plastic minis line, to Pinnacle Entertainment Group using kickstarter to immediately fund the next world book in their Savage Worlds line, or Voyager crowdfunding the production of their next CD (or Pain of Salvation crowdfunding their next tour), those are all businesses offering me a product at a value with a successful pitch to get me to buy in. Since I trust all of those businesses to give me a reliable and enjoyable product at that value, it's a no-brainer to take part in their campaigns.
It's another story to crowdfund a business like was asked, just a scant few months after the last identical business failed. The pitch didn't tell me anything about what was going to be different about this business compared to the last one that failed. The lack of effective rewards merely emphasized this fact, I could care less about magnets and a week early entry into a store, or me paying $100 for a t-shirt advertising a store. The fact that the most effective rewards ($75 of product for $45) were not clearly rewards considering amazon already effectively offers 30% discounts on disks already compounded the issue.
To support a business like Reaper Minis to the tune of nearly $500 was easy for their two Bones kickstarters, which expanded them from being a metal minis company to a plastic minis company. I got tons and tons of product for literally a third the price I would pay in the store. Even Exploding Kittens, the most recent game kickstarter I got in on, which didn't have the equivalent ratio of price to product, had an easy to understand value proposition. This didn't have that, which is why I didn't support it. Looks like others had problems with it as well, which is why there were only four backers.
The right business can sell a kickstarter, this wasn't it.